When talking about ‘programmatic advertising,’ it is important to know what this term means, why you want to use it, and key concepts and terminology you need to understand before using this product.
Simply put, when we at Kevel refer to ‘programmatic advertising,’ we are referring to the use of automated technologies to buy and sell advertising. Before going too deep into how Kevel uses ‘programmatic advertising’ technologies, you should first understand some basic concepts and terminology.
Some examples of SSPs/Exchanges include Index Exchange, Pubmatic, and OpenX.
Updated about 2 months ago