RTB - RockYou

Overview

Refer to Getting Started with RTB for general instructions on how to set up RTB. This article contains information specific to integrating with RockYou.

Creating a RockYou Advertiser

  1. Click to Add an Advertiser.

  2. Choose RockYou" as the choice of Partner in the dropdown. If you don't see this as an option, contact your account manager.

  3. Enter the RTB settings under "Settings". These will be given to you either by your account manager or by RockYou directly:

    • Bidder Endpoint - The RockYou URL that Kevel sends the bid request to.
    • BidRequest.source.pchain - TAG Payment ID

Creating a RockYou Campaign and Flight

Create a new campaign and flight under the RTB advertiser as you would for a non-RTB campaign.

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In the flight, the Rate Type will be set to "CPM". You cannot set any other Rate Type. "Price" will also be ignored: revenue from the flight will be determined by the bids coming from RockYou.

All priority types are supported in RTB flights. RTB also supports a new priority: Outbid Lottery. Set this priority to force RTB flights to collectively compete against non-RTB flights.

Creating a RockYou Ad

Add a new creative in the flight or directly from the advertiser page:

  • Add a creative to the RTB flight for each ad size you intend to serve through that provider.
  • Choose whether to use a Custom Native Format (for rendering ads with ados.js) or VAST (for using VAST tags).
  • Floor Price is available for RTB creatives but is not required. Note that if you don't input a valid value, we will default to $0.01.
  • If you have enabled a private marketplace with RockYou, enter the Deal Id. This is not required.
  • Set all mandatory fields and any recommended fields described below.

Additional RockYou Ad Fields

RockYou requires these fields:

  • Player Height (h)
  • Player Width (w)
  • Min. Video Clip Length
  • Max Video Clip Length
  • Stream Format (streamFmt)
    This is an array such as [1,2,3]. The default value is 0.

Stream Format

Description

0

All

1

video/mp4

2

application/x-shockwave-flash (VPAID - FLASH)

3

video/wmv

4

video/h264

5

video/webm

6

application/javascript (VPAID - JS)

7

video/ogg

8

video/flv

  • VPAID Version (api)
    This is an integer:

Version

Description

1

VPAID 1.0

2

VPAID 2.0

These fields are not required, but are highly recommended by RockYou:

  • Playback Method
    This is an array such as [1,2,3]. The default value is that all playback methods are allowed.

Playback Method

Description

1

Auto-play sound on

2

Auto-play sound off

3

Click-to-play

4

Mouse-over

  • Can skip ads? (skip)
    This is an integer. The default value is 0.

Skip

Description

0

Ads cannot be skipped

1

Ads can be skipped

Requesting Video RTB Ads

Kevel currently supports the VAST video format. Instructions for generating VAST video tags are found in the VAST Ad Tag article.