RTB - Tremor Video

Overview

Refer to Getting Started with RTB for general instructions on how to set up RTB. This article contains information specific to integrating with Tremor Video.

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Approval Required

Tremor Video is available via partner approval only. Please contact your account manager to start the approval process.

Creating a Tremor Video Advertiser

  1. Click to Add an Advertiser.

  2. Choose "Tremor Video" as the choice of Partner in the dropdown. If you don't see this as an option, contact your account manager.

  3. Enter the RTB settings under "Settings". These will be given to you either by your account manager or by Tremor Video directly:

    • Bidder Endpoint - The Tremor Video URL that Kevel sends the bid request to.
  4. There are several optional fields such as Source Page Url, Media Name, etc. These will apply to all the ads under this advertiser.

Creating a Tremor Video Campaign and Flight

Create a new campaign and flight under the RTB advertiser as you would for a non-RTB campaign.

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In the flight, the Rate Type will be set to "CPM". You cannot set any other Rate Type. "Price" will also be ignored: revenue from the flight will be determined by the bids coming from Tremor Video.

All priority types are supported in RTB flights. RTB also supports a new priority: Outbid Lottery. Set this priority to force RTB flights to collectively compete against non-RTB flights.

Creating a Tremor Video Ad

Add a new creative in the flight or directly from the advertiser page:

  • Add a creative to the RTB flight for each ad size you intend to serve through that provider.
  • These fields are required:
    • Ad Code
    • Source Page URL
    • Player Width
    • Player Height
    • Player Position
    • Media Title
  • The Friendly Name and Ad Size are also required.

Requesting Tremor Video Ads

You can request Tremor Video ads either via the JavaScript ad tags or the Decision API.

If you are calling RTB ads via the Decision API, be sure to include the URL of the site and your IP address in the request.