Click Bucketing

Overview

Click bucketing sorts the clicks recorded in Kevel reporting into categories based on their origins. This enables ad ops professionals to:

  • Detect patterns of fraud
  • Investigate the origins of discrepancies between click totals recorded in Kevel and click totals recorded on other platforms

When click bucketing is enabled, invalid clicks will appear in reports, but they will be sorted into a bucket that describes why they are invalid.

Valid clicks will be sorted into the Unique Clicks bucket.

All clicks recorded for the report criteria will be sorted into the Raw Clicks bucket.

Using Click Bucketing

When the feature is enabled for your account, you can view click bucketed reports by running a Custom Report in the Kevel UI or by making a request in the Reporting API . Reports will show clicks sorted into categories by default.

Below is example click bucketing data from the UI:

Bucket Descriptions

Bucket

Description

Clicks

A legacy bucket that counts the number of clicks under Kevel's previous click counting criteria. See the section below about difference between click bucketed and older data

Invalid UA Clicks

Clicks from unknown user agents, i.e. user agents that are not found on a list of bots and spiders

Test Clicks

(Deprecated) Test Clicks was a feature that is no longer available. This column will be removed in future versions of click bucketing, and you can safely ignore it.

Duplicate Impression Clicks

Clicks that take place after the initial click on a single impression. Kevel counts all clicks after the first in the Duplicate Impression bucket for a period up to 30 days

Suspicious Clicks

Clicks that are suspected of being fraudulent

Unique Clicks

Any clicks not sorted in the above buckets. These clicks are considered (but not guaranteed) to be valid clicks from users.

Raw Clicks

The total of all clicks for the report criteria

CTR

Calculated from Clicks.

Order of Sorting

Clicks will be sorted into the first bucket they are eligible for in this order:

  • Invalid UA Clicks
  • Duplicate Impression Clicks
  • Suspicious Clicks
  • Unique Clicks

Differences Between Click Bucketed Data and Older Data

  • The Raw Clicks column will display more clicks than the older Clicks column. Click bucketing counts clicks that were previously discarded (such as Invalid UA Clicks and Duplicate Impression Clicks).
  • The Suspicious Clicks column may display fewer clicks than the older Suspicious Clicks feature. In Click Bucketing, a click may be bucketed in another category before it is caught by the suspicious clicks filter.