Sponsored Emojis/Stickers

Overview

Used by: Emoji apps, chat messengers, social networks
Example companies: Bitmoji, Snapchat, Line, Twitter
What: Advertisers pay to have their brand/fictional characters turned into digital emojis/stickers that users can use while chatting
Why: These ads both promote the brand while providing fun emojis that users voluntarily choose to use
Common targeting: Basic demographic targeting (gender, age, location)
Common tracked events: Times used
Common platform models: Direct deals

Examples

Twitter:

Bitmoji (a Snapchat company):

Line:

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Looking to add sponsored emojis to your site/app? Kevel's APIs provide the infrastructure to build what you see above. Reach out for more info.